Wondering what’s currently trending on Instagram Reels?
This is the list you’ve been looking for!
The truth is, the best way to identify Instagram Reels trends is to spend a lot of time on the app… (or on TikTok, where most of these trends tend to originate from).
But hey, if you’re too busy for that (living a life and going outside and all that), here is a quick, up-to-date guide on what’s currently trending on Instagram Reels.
We’ll be frequently updating this list with new IG Reels trends as they emerge, so be sure to bookmark this page for future reference. And check out our list of trending IG Reels songs and audios for more ideas.
PS: Looking for more Instagram tips? You might also like our guide to increasing traffic on Instagram.
Instagram Reels trends do vary from user to user, depending on what the algorithm thinks you’re into. Feel free to comment below if you want to chime in with a trend you’re seeing!
Where to Find Out What’s Trending on Instagram Reels Right Now
Besides this Instagram Reels trends page, one of the best resources for finding current Instagram Reels trends is specific Instagram accounts.
Here are some Instagram accounts where you can find “Trend Alerts”:
- @creators: The official Instagram account for IG Creators, which does a trend roundup every week.
- @myanichol: Posts a weekly Reel about trending audios.
- @karbrulhart: Posts tutorials for Reels trends and also about trending audios
We also recommend staying on top of current TikTok trends, as most IG Reels trends do tend to originate from there.
Current Instagram Reels Trends (January 2024)
What trends do we keep seeing on our Reels feed lately? Here are a few!
NOTE: Those marked with an asterisk are the ones that have been shared by the official @creators account.
2024 Ins/Outs | Example: Posting a video to an uplifting audio where the text reveals your 2024 ins and outs (ins being things you will be doing in 2024 and outs being things you won’t be doing).
Coquette Trend* | Example: Posting a video referring to the coquette aesthetic (usually involving pink bows).
Wearing vs Styling Trend | Example: Posting a fashion themed video to this sound where you contrast what it looks like wearing an unstyled outfit vs. how good it looks after you’ve properly styled it.
“Maturing” Trend | Example: Posting a comical video to this audio where you start with a text overlay statement in the format of “Maturing is realizing that _____” followed by a twist at the end where you show yourself doing said thing, along with a text overlay saying either “I’m immature” or “Jk I’m ______ [insert activity]”.
“No One Cares” Trend | Example: Posting a video to this audio contrasting the way you would live your life depending on how you interpret the phrase “no one cares”, showing the freeing side of how life can be when you free yourself of the idea that people are judging you.
What I Would Wear as a Barbie Trend* | Posting a Reel where you showcase your best Barbie-inspired outfits to this audio. Or, in a more popular variation, a video using this audio where you showcase different Barbie outfits as you wave and lip sync to the lines, like in this example.
“I Gotta See Her” Trend* | Example: Posting a video lip syncing to this sound along with a text overlay that says “I found someone who has more [insert characteristic about yourself] than you” e.g. straighter teeth, longer eyelashes, etc.
2020 Selfie vs. 2022 Selfie Trend* | Example: Posting a video where you contrast your first selfie taken in 2020 with your most recent one, usually with a text overlay at the start to provide context on what you’re showing.
“Blame it on the Phone” Trend* | Example: Posting a (comical) video where you blame cringey things you’ve done (e.g. big purchase, embarrassing text, etc.) on a glitchy phone because you dripped a bit of water on it.
Unholy Glow Up Trend* | Example: Posting a glow-up video to showcase a wardrobe/makeup change whether with a dramatic transition or showing the gradual process, using the song Unholy.
Introduce Yourself as Your Middle Name Trend* Example: Posting a video where you show a different side to your personality that is consistent with your middle name, with a text overlay introducing yourself with this other name.
“You’re Not One of These” Trend* | Example: Posting a video to this song where you “film yourself moving along to Murder She Wrote and add the text ‘you’re not the type of person who does [insert your idea here] are you?’ then act in denial before revealing a person, place or thing that sows you’re *exactly* that kind of person.
Mixing Trend* | Example: Posting a video to this audio with a text overlay describing a situation/memory you wish you could remix where you “pretend to remix like a DJ and film yourself with a hand on your ear, air mixing” and “add some context, describing the regrettable moment you’re taking back”.
“I Miss the Girl You Were” Trend* | Example: Posting a video to this audio to “show off how your style changed through the years. First, show a picture of yourself as a kid, or years before your glowup. Then share a recent video or picture of yourself to show how far you’ve come”.
Brown Noise Trend* | Example: Posting a video with Brown Noise, showing “your reaction while you meditate to this audio for the first time”.
Being Mean to Myself Trend* | Example: Posting a video to this audio that shows the importance of self love. Start by staring straight at the camera with text overlay “Being mean to myself and realizing I’m also talking about…” then show a montage of yourself as a child.
“Put This Sound Over a Memory You Can’t Stop Thinking About” Trend | Example: Posting a video of a cherished memory with this song and a text overlay saying “Put This Sound Over a Memory You Can’t Stop Thinking About”.
“Ima Need Another Minute” Trend | Example: Posting a video where you’re lip syncing to this comedic audio about being confused, usually with a text overlay describing the situation in which you’d be this confused.
“I’m Gonna Have to Go and Disagree With You There” Trend | Example: Posting a video to this audio where you use lip sync to this audio and have a text overlay explaining a situation where you would disagree with someone (e.g. a myth you want to bust in your industry, or taste differences you feel passionately about).
“It’s So Far a Masterpiece” Trend | Example: Posting a video to this sound where you use this audio saying “It’s so far a masterpiece” and showcase something you’re actually proud of or jokingly poke fun of yourself for being really self-absorbed.
Glitch Recap Trend | Example: Posting a video to this sound where it opens with a shot of a laptop showing the “title” of your video in white text on a black background, then cutting to a cool montage of clips, but with a glitchy transition that takes a few tries.
“Dear Diary, I Love My Life” Trend | Example: Posting a video to this audio where the words “Dear diary, I love my life” pop up on the screen in time with the words, with a quick montage of aesthetic photos/moments as the music gets louder.
Past Instagram Reels Trends
We’ll be leaving an archive of past Instagram Reels trends below, since hey, you never know! Trends do have a way of making a comeback.
“No Don’t Say That” Trend | Example: Posting a video to this audio lip syncing the “No, don’t say that” while the text overlay describes a scenario where you would have to stop yourself from saying something.
“Today, Tomorrow, Thursday Afternoon” Trend | Example: Posting a video to this audio with a text overlay framed as a question that someone asks you where you would reply “today, tomorrow, Thursday afternoon…. etc”
Nationality Challenge Trend | Example: Posting a video to this audio with the text overlay “How I’d Look as Different Nationalities”, with clips from an app called Faceplay which puts your face on people wearing diverse forms of cultural dress.
The Eye Challenge Trend | Example: Posting a video to this audio where you have your eyes closed then you open them to reveal your eye color when the song lyric says “moon”. Sometimes accompanied by this filter.
6th Video in Camera Roll Trend | Example: Posting a video this audio ft. the 6th video on your camera roll with a text overlay referencing the fact that this song is meant to match perfectly with the 6th vid in your camera roll.
Squid Game Trend*: Everyone is going crazy over this Korean series on Netflix, so finding a way to reference Squid Game, or making Reels acting as if you’re part of the show, is a great IG Reel trend to hop on right now.
“In My Mind” Trend* | Example: Posting a video to this audio with a text overlay that pops up in time with the music in a heart shape saying “If only you knew what goes on in my” then usually the buffering effect, followed by quick shots of what is going on your mind.
“Fancy” Trend | Example: Posting a video to this audio where you throw three items of clothing down to the beat, then have a full outfit transition as you stomp down at the “I’m so fancy” part of the song.
“Panda” Trend*: Posting a video to this song where you are lipsyncing and doing cool camera transitions, usually with the Instagram fisheye filter.
“Yo bro, who got you smilin like that?” Trend (Originally from TikTok) | Example: Posting a video to this sound that starts with you grooving with the caption “Yo bro, who got you smilin like that?”, followed by a (wholesome) reason you’re smiling – often it’s a cute animal video or something else similarly adorable.
Hope this list of Instagram Reels Trends Was Helpful!
Let us know in the comments if you know of any current Instagram Reels trends we should add to the list.