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Twitter Strategy 101: How to Create a Twitter Strategy Thumbnail
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If I had a nickel for each time someone said Twitter was dead… Well let’s be real – I’d be on a private island somewhere, getting fed grapes by men named Pablo. Sadly, I’m still peeling my own damn grapes, but one thing remains true: a lot of bloggers and business owners are abandoning the ...

Pinterest Strategy 101: How to Create a Pinterest Strategy Thumbnail
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Spend about 10 minutes in a group of bloggers or small business owners discussing social media strategy (it’s not as boring as it sounds, I promise) and you’ll probably hear quite a few folks RAVING about Pinterest. I’ll be one of them, because I credit Pinterest with driving the initial 20k monthly visitors to my ...

Facebook Strategy 101: How to Create a Facebook Page Strategy Thumbnail
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When it comes to Facebook strategy, let’s face it: most of us are running around like headless chickens. Especially at this point, with ads getting more popular than even ‘awkward crop’ profile pics. The platform’s “pay to play” mentality is getting more backlash than ever, leaving marketers feeling dejected, discouraged and hopping in line for ...

7 Social Media Mistakes You’re Probably Making (& How to Fix Them) Thumbnail
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Welcome to Blogtoberfest! This month’s series is designed to kick your butt. Seriously. Each week, we’ll be publishing juicy posts that dive deep into the strategy of our 4 favorite social media channels: Pinterest, Instagram, Twitter, and Facebook. And we’ll be diving in right alongside you, with our very own brand new Slaying Social media ...

Easy Facebook Square Video Tutorial: How to Make Video Square (on Desktop) Thumbnail
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Square videos are all the rage nowadays on Facebook, right up there with cat memes and awkward comments from your mother. And, for real: if your plan is to get on board with Facebook video (which yes, yes you should), one of the biggest mistakes you can make with it is neglecting the all-important square shape. Don’t ...

8 Guidelines to Follow When Choosing an Image for a Pinterest Pin Thumbnail
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Let’s get this out of the way: Pinterest is not really a social media platform. It’s  actually a visual search engine masquerading as a social media platform. Very clever, Pinterest. What this means is that although your search results are returned using some high-tech new-fangled algorithmic search engine technology (that’s the search engine part),  people actually decide ...

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