When it comes to Facebook strategy, let’s face it: most of us are running around like headless chickens. Especially at this point, with ads getting more popular than even ‘awkward crop’ profile pics. The platform’s “pay to play” mentality is getting more backlash than ever, leaving marketers feeling dejected, discouraged and hopping in line for … Read more
Welcome to Blogtoberfest! This month’s series is designed to kick your butt. Seriously. Each week, we’ll be publishing juicy posts that dive deep into the strategy of our 4 favorite social media channels: Pinterest, Instagram, Twitter, and Facebook. And we’ll be diving in right alongside you, with our very own brand new Slaying Social media … Read more
Let’s get this out of the way: Pinterest is not really a social media platform. It’s actually a visual search engine masquerading as a social media platform. Very clever, Pinterest. What this means is that although your search results are returned using some high-tech new-fangled algorithmic search engine technology (that’s the search engine part), people actually … Read more
In the wild world of Instagram, one of the most coveted of all honours is being dubbed “Instagram feed goals”. You’ve seen them – envy of the town… Beautiful people holding beautiful foods in beautiful locations, somehow always with consistent lighting and colours. In this eerie parallel universe where aesthetics reign supreme, many of us … Read more
As a blogger who attributes most of my early success to Pinterest, I’m often asked questions by other bloggers or small business owners about how to replicate the 20k monthly traffic from Pinterest that I achieved in under 6 months of blogging. One of the first questions I’m asked is usually about followers: how do … Read more
Having a kickass Pinterest profile is a crucial foundation for a Pinterest account that drives traffic to your blog. I had only been blogging for 6 months when I hit 20k monthly visitors from Pinterest to my blog for the first time. And, as I’ve discovered, traffic from Pinterest lasts – my traffic from Pinterest has … Read more
I started my blog, Practical Wanderlust, in June 2016. 1 year later, we average 60k page views monthly. I’m often asked the secret to my success. And I’ve love to just be like “~follow your dreams and believe in yourself~” or whatever, but let’s be honest: that’s totally useless. Can’t nobody develop a traffic-driving strategy based off of dreams. So let … Read more
Raise your hand if you have felt personally victimized by the Facebook algorithm. via GIPHY I mean, let’s be real: when the Facebook gods deem you unworthy of reaching your audience, it’s hard to not feel betrayed. Now, the woes of Facebook organic reach are probably no secret to you. Over the years, many of … Read more
I remember way back when I first started using Pinterest. It was in the early days of the site, and I quickly became an addict, spending many a late night feverishly pinning inspirational pictures of things I would never actually do and recipes I was entirely incapable of making. I used Pinterest obsessively for YEARS, … Read more
Twitter, oh Twitter. If there was an award for most hated platform among bloggers, there’s no doubt Twitter would be a top contender. And I know – sometimes as we’re follow/unfollowed by the same person 7 times in a day, it’s easy to lose faith that this platform serves any purpose. BUT, I assure you: … Read more